AdPath Behavioral Targeting

We target each of our 155M unique users based on their demonstrated interests, then serve the right ad regardless of what site they are on across our network.

Within our AdPath behavioral targeting suite, we offer a growing number of powerful, elegant solutions.

• AdPath Audience. The application of behavioral targeting that most people are familiar with, this breaks out large, easily-targeted groups of users according to clearly defined behaviors such as "IT influencer," "healthcare decision maker" or "international traveler."
  • Custom Segmentation: We identify a set of behaviors that meet the needs of a specific marketer or campaign, then we create a segment targeting just those who fit the profile. For example, "online poker players," or "lonely hearts." Custom behavioral segments may also include geographic or demographic components
• Premium AdPath Audience. We apply additional audience identifiers such as publisher site analytics, registration data or search query data to create high-performance behavioral segments.
• AdPath Remarketing. One of the most powerful applications of behavioral targeting, remarketing can be used to increase the impact of your messaging and effectiveness of your marketing spend.
  • Site Remarketing: Visitors to your website are identified as they browse other sites across the BlueLithium network. We serve them customized messages designed to bring them back to your site to upsell, cross-sell or complete a purchase. Site remarketing has been shown to improve campaign performance by 3x to 12x over run-of-network targeting.
  • Creative Remarketing: Enables online marketers to control campaign reach and frequency. Creative remarketing increases brand exposure to must-have audiences during key buying periods while reducing net average media cost. Also an excellent way to develop a large behaviorally-targeted audience for marketers with fewer than 1 million unique visitors per month.

Interested In Learning More?
Contact us and we'll gladly answer your questions.